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Rebranding: The Good, The Bad, and The Ugly
On January 17, American Airlines unveiled its redesigned logo. This is the corporation’s first rebrand in over 40 years. The original logo was created by designer Massimo Vignelli. Vignelli’s designs...
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How to Design a Logo: A Comprehensive Guide
In my last post, I examined American Airlines and their recent rebrand. This week, we’ll be delving deeper into the world of branding – more specifically, logos. In this article, I will discuss what a...
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How to Re-Brand a Company and Re-Create a Logo – Presentation is Everything
You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been...
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Designing Business Cards in 2013
I have a bit of a confession to make. Growing up, I never wanted to be a web designer. In fact, throughout my life, I wanted to be a schoolteacher, a journalist, a filmmaker, a radio personality, an...
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How To Convince Your Boss to Send You To A Design Conference
When I told my family, they were shocked. My cousins mocked me, and I knew then that none of them would probably ever understand. I’m talking, of course, about the first time my family realized the...
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Tips for Design Students: What I Wish I’d Known During my College Career
As many students near the close of the school year, I find myself reflecting upon my time spent in college. It really wasn’t that long ago that I juggled work, extracurricular activities, school, and...
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Designers and Artists: Key Differences and Consequences
True confession: I am no artist. I’m not. I never really have been. I’m neither lucky, nor skilled enough to bear that title. I remember sitting in grade school art classes, next to friends drawing and...
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Web and Logo Design: Thinking Creatively
In my last post, I discussed the differences between artists and designers. After posting the article, I received the following comment from Katherine: “Very interesting concept here. It’s been my...
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What Thyme Can Teach You About Being Creative
Quite recently, I have taken up gardening as a hobby. So far, I’ve planted a variety of herbs, including rosemary, basil, cilantro, and mint, as well as tomatoes and orchids. I’m enjoying it very much...
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Typography – Why it’s Important for Marketing
I love type but it is something that I am, admittingly, still mastering. This is mostly because I don’t have as much time as I’d like to practice and experiment with typography. But this week, I’ve set...
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